Starting this fall, Gleeks all over the world can enjoy even more Glee, as merchandise associated with Fox’s hit show will hit the market.
On Thursday, the Consumer Products division of Twentieth Century Fox unveiled their merchandise launch plans for the TV show in Las Vegas at Licensing International Expo. The unit News Corp. said their global licensing program is going to tap into the show’s key attributes- dance, music, comedy and self-expression, focusing on several categories that include books, accessories, apparel, games and video games.
Robert Marick, Fox Consumer Products Executive VP said, Glee hits a high note and is one of the more attractive entertainment properties of today’s market. Gleeks embrace the show as part of their entire lives. The merchandise launch is going to allow fans the ability to continue engaging and expressing themselves in ways central to the show’s essence. Marick says the launch was held back by the company in order to create an eventful feeling in retail stores.
Here is some of the selected “Glee” merchandise that will be launched in the fall:
* Konami Digital Entertainment and Fox Consumer Products have partnered to bring out a Wii game named “Karaoke Revolution Glee.” Players will be able to sing along with their favorite characters from “Glee” and perform several of season one’s more memorable musical scenes.
* Griffin International is developing a “Glee” boom box, karaoke machine and other types of electronic devices. Cardinal Industries is launching puzzles, trivia games and board games.
* Hallmark will be launching a greeting cards line with sound capturing the humor of the show.
* In the fall Little Brown Books for Young Readers is launching a publishing program for “Glee” including a “Glee” series of original novels.
* Various partners are launching head wear, sleepwear, sweatshirts and t-shirts along with small leather goods, bags and other apparel. A key deal was reached with Macy’s, which will offer a line of exclusive “Glee” jackets, t-shirts and other types of Awake Inc apparel, beginning in August up through 2010′s holiday season. In September Claire will also be debuting exclusive “Glee” jewelry.
* Back-to-school merchandise, like branded school planners, notebooks and pens as well as holiday gift sets will be available also.
